One is not born
into the world
to do everything
but to do something.
How do you introduce 40+ world leaders, their delegations and 2500+ international members of the press to a Chicago, a city where most have never been? For the 2012 NATO Summit, we developed and produced a multimedia campaign to educate them on why Chicago is the city that works, but plays even harder.
Created a business vision and executional blueprint that evolved the business focus from being cable channel-centric to “the premier provider of weather information” across transmedia platforms. Work included content and programming direction through the successful creation and launch of weather.com, a Nielsen Top-25 trafficked site, and other.
Developed the value proposition and business case for the creation and launch of Expedia as part of Microsoft’s entry into the Web content space.
Reshaped the business model from Season 1, which had been exclusively Trump brand focused, to organically incorporate real life brands into the episodes’ tasks showcasing the game-changing power of branded content. Procter & Gamble, Pepsi, Unilever and General Motors among others to help make The Apprentice one of the most profitable and most viewed Prime Time shows in the history of television.
Established the strategic business vision and go-to-market messaging plans to become the United States Olympic Committee’s Candidate city for the 2016 Olympic Games. Though described by experts as the “best American bid ever mounted,” Rio de Janerio won the Bid. This included campaign brand imagery, domestic and international messaging and legacy planning.
MITTEN produced, co-wrote and directed the Emmy nominated documentary, “Making Big Plans: The Story of Chicago’s Olympic Dream,” the first time a losing city has chronicled their bid journey and bid legacy. The documentary aired on NBC and is being used by the International Olympic Committee (IOC) as a template in determining the bid legacy for past and future losing cities.
To welcome over 600 boxers from 117 countries as part of the Olympic trials, MITTEN produced the largest sports opening ceremony the city had ever seen. Held at the Chicago Theater, the event included an appearance by Muhammed Ali, a broad range of Chicago talent and an athlete march down State Street.
Revitalized a not-for-profit focused on providing financial support to the families of fallen police officers and firemen. This rebranding incorporated a new identity and a advertising campaign that features well-known Chicago actors who have portrayed police officers and detectives on television including William Petersen, Dennis Farina, Dennis Franz, Joe Mantegna, Gary Sinise and Tom Dressen.